The NINJA TUNES label was started in London in 1990, by the DJ duo Coldcut who helped pioneer what became known as trip-hop. Primarily, the Ninja Tune imprint was a way to release music of a more underground nature, free from the restraints of major labels.
Along with the music release, the record label would commission a low budget and in most cases experimental music video. Check them out here.
Timber - Hexstatic & Coldcut (Stuart Warren Hill 1997)
Won the award for Best Editing Video Musique in France in 1998.
This is one of the very early examples of VJing, the images and sounds of circular saws, chopping axes and chainsaws are edited together to produce the music track and video.
Distorted Minds - Hexstatic (ft. Juice Aleem) (1995)
Here is an interesting use of applying motion techniques to images and text.
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