Friday, 29 January 2010
Thursday, 28 January 2010
Wordle from your ILPs
Make yourself some word-based art by putting some text in Wordle. Here's one made from all your ILPs!
Used courtesy of http://www.wordle.net/

Used courtesy of http://www.wordle.net/

HURTWOOD HOUSE SCHOOL MUSIC VIDEOS
CLICK HERE TO SEE MORE HURTWOOD HOUSE SCHOOL MUSIC VIDEOS.
EMBED ONE OF THEIR VIDEOS ON YOUR BLOG AND DISCUSS THE FOLLOWING:
TIMELINE EXERCISE - GROUP MUSIC TRACK BREAKDOWN

TASK: Breakdown your music track into verses, chorus, instrumental parts, key phrases and sounds.
Created with Admarket's flickrSLiDR.
Tuesday, 26 January 2010
Pitches and another director
Well done to everyone on a great set of ideas for your pitches- now all you have to do is plan, shoot and edit- oh and make a digipack and an advert!
Meanwhile here are some links to the work of director Dougal Wilson, who often works with editor Suzy Davis (who Pete used to teach- back in the day!).

Meanwhile here are some links to the work of director Dougal Wilson, who often works with editor Suzy Davis (who Pete used to teach- back in the day!).

TIMELINE EXERCISE - MUSIC TRACK BREAKDOWN
Chris Cunningham talking about the pre-storyboarding stage of making a 'graph chart' of the music track.
QUESTION: Do you have the edit pre-constructed in your head before filming?
Chris Cunningham: Pretty much. I'd say it ends up that 60% are shots that are designed to go in one specific place and won't go anywhere else. But the other 40% are accidents or tangents you go off on. That ratio is determined by the limited amount of time you have. I'm not sure I'd change that because you have to be surprised by stuff, else it's no fun.
"So much you are going to have to do (in the edit) is already laid down for you (in the music track)"
MUSIC VIDEO TIMELINE TASK
Breakdown the ‘My Generation’ track into verses, chorus, instrumental parts, key phrases and sounds.
QUESTION: Do you have the edit pre-constructed in your head before filming?
Chris Cunningham: Pretty much. I'd say it ends up that 60% are shots that are designed to go in one specific place and won't go anywhere else. But the other 40% are accidents or tangents you go off on. That ratio is determined by the limited amount of time you have. I'm not sure I'd change that because you have to be surprised by stuff, else it's no fun.
"So much you are going to have to do (in the edit) is already laid down for you (in the music track)"
MUSIC VIDEO TIMELINE TASK
Breakdown the ‘My Generation’ track into verses, chorus, instrumental parts, key phrases and sounds.
Monday, 25 January 2010
Björk and Chris Cunningham Interview
An interview with Chris Cunningham and Björk on the making of the "All is full of Love" video.
C4 MIRRORBALL - CHRIS CUNNINGHAM

Back in 1999, Chris Cunningham, Michel Gondry, and other top music video directors were featured on a Channel 4 programme called Mirrorball, the content of which was later used in the making of the first set of Directors Label DVDs.
Mirrorball - Chris Cunningham - part 1 of 5
Mirrorball - Chris Cunningham - part 2 of 5
Mirrorball - Chris Cunningham - part 3 of 5
Mirrorball - Chris Cunningham - part 4 of 5
Mirrorball - Chris Cunningham - part 5 of 5
**Please note the sound is out of synch on all five parts of the programme
MUSIC VIDEO DIRECTOR 1 - CHRIS CUNNINGHAM

Selected Music Videos:
1. Second Bad Vilbel (1996) video for Autechre
2. Come To Daddy (1997) video for Aphex Twin
3. Only You (1998) video for Portishead
4. Frozen (1998) video for Madonna
5. Afrika Shox (1999) video for Leftfield and Afrika Bambaataa
6. Come On My Selector (1998) video for Squarepusher
7. Windowlicker (1999) video for Aphex Twin
8. All Is Full of Love (1999) video for Björk
Friday, 22 January 2010
MUSIC VIDEO PITCH KEYNOTES

THE KEYNOTES TO GO WITH YOUR PITCHES ARE HERE READY TO EMBED ON YOUR BLOGS:
1. Elliott and Sven - EVERYWHERE
2. Sophie, Angelica, Liam - SHADOWS
3. Alison, Yasmin, Jahmal - SHADOWS
4. Alex, Max, Tom B - MANSION IN THE SKY
5. Charna, Hannah, Louis - WICKED LITTLE GIRLS
6. Christina, Rob, Emma - SHADOWS
7. Tilly, Tom H - NO SOCIAL
Christina, Emma & Rob's Shadows Pitch
View more documents from longroadcreative.
Thursday, 21 January 2010
MUSIC VIDEO TREATMENTS

Here's a fantastic site with the original treatments of well known music videos providing insights into the initial ideas of the projects.
MY GENERATION SESSION - FINAL VIDEOS

You can view all the finished 'My Generation' videos HERE on Vimeo
Rob - MY GENERATION 2 from cmdiploma on Vimeo.
Wednesday, 20 January 2010
Materials from Jasmine's presentation
Monday, 18 January 2010
Homework Tuesday 19th
1. Write a report on Jasmine's presentation, including links, embedded video and pictures, explaining her projects and what she told you about how the industry works in making a music promo.
2. List the tracks you have listened to so far and comment on them, including ideas for visuals and concepts. If you find out anything about the artists, feel free to post links and pictures on the blog.
Please complete these tasks before Friday.
2. List the tracks you have listened to so far and comment on them, including ideas for visuals and concepts. If you find out anything about the artists, feel free to post links and pictures on the blog.
Please complete these tasks before Friday.
Jasmine's videos
This was the video Jasmine made with the professionals
This was the video that won Jasmine the £3000 bursary, which she did for her A level Media.
BBC Blast's 2010 awards do not have to be in till the autumn, but we should be thinking ahead if you want to enter! Full details are available here
At last- the groups...the task!
groups:
1. Elliott and Sven
2. Sophie, Angelica, Liam
3. Alison, Yasmin, Jahmal
4. Alex, Max, Tom B
5. Charna, Hannah, Louis
6. Christina, Rob, Emma
7. Tilly, Tom H
Tuesday morning: talk from Jasmine Blackborow, 2009 winner, BBC Blast, Best Music Video: you will need to take notes on her talk as you will write about her tips for your homework on the blog.
Tuesday later: issue of possible tracks and listen to them in your groups. Make notes on what you think of each track, ready to put on the blog
Thursday: My Generation edit
Friday: next steps, preparing for pitch next tuesday.
1. Elliott and Sven
2. Sophie, Angelica, Liam
3. Alison, Yasmin, Jahmal
4. Alex, Max, Tom B
5. Charna, Hannah, Louis
6. Christina, Rob, Emma
7. Tilly, Tom H
Tuesday morning: talk from Jasmine Blackborow, 2009 winner, BBC Blast, Best Music Video: you will need to take notes on her talk as you will write about her tips for your homework on the blog.
Tuesday later: issue of possible tracks and listen to them in your groups. Make notes on what you think of each track, ready to put on the blog
Thursday: My Generation edit
Friday: next steps, preparing for pitch next tuesday.
Criteria for a top video mark
Create an effective music promo which maintains its success for the duration of the full video.
Work collaboratively as a group, contributing to all aspects of the production, including planning, preparation, organisation, shooting and editing.
Complete all tasks on schedule, reflecting on the feedback from your peers.
Use the invoice system to get members of other groups to help you out.
Music video must include substantial lipsynch and mix performance and concept
NB you do not have to perform in a video.
Music video must be effective part of a package with digipack and magazine ad.
For highest marks, technical expertise and creativity will go together with an appropriate set of choices for the music and artist.
Individual contribution, including the blog, will determine individual marks from the overall project.
Work collaboratively as a group, contributing to all aspects of the production, including planning, preparation, organisation, shooting and editing.
Complete all tasks on schedule, reflecting on the feedback from your peers.
Use the invoice system to get members of other groups to help you out.
Music video must include substantial lipsynch and mix performance and concept
NB you do not have to perform in a video.
Music video must be effective part of a package with digipack and magazine ad.
For highest marks, technical expertise and creativity will go together with an appropriate set of choices for the music and artist.
Individual contribution, including the blog, will determine individual marks from the overall project.
Sunday, 17 January 2010
Where should you be by now with your blog?
Most blogs are now looking up to date and really good! This is what should be on your blog:
1. Videos from the first session (dancing figures and girls in barn) + an explanation of the activities and what you think you learned from them
2. A favourite video of yours embedded and comments on what you find interesting about it
3. The shapes music video activity and commentary on what it was about and what you learnt from doing it
4. The 'karaoke' video and a description of the activity, plus some thoughts on what you gained from doing it
5. Embedded videos from last year's students and comments on strengths/weaknesses of the work
6. ancillary task practice work and writing about it, plus examples of real covers/digipaks
7. Your personal statement
8. your checklist of things for the unit which will enable you to make a good video and get high marks
If you were away for a particular activity, you should state this on your blog. Make up for being away by writing more about some of the other tasks.
There will be a lot more to go on the blog this week
1. Videos from the first session (dancing figures and girls in barn) + an explanation of the activities and what you think you learned from them
2. A favourite video of yours embedded and comments on what you find interesting about it
3. The shapes music video activity and commentary on what it was about and what you learnt from doing it
4. The 'karaoke' video and a description of the activity, plus some thoughts on what you gained from doing it
5. Embedded videos from last year's students and comments on strengths/weaknesses of the work
6. ancillary task practice work and writing about it, plus examples of real covers/digipaks
7. Your personal statement
8. your checklist of things for the unit which will enable you to make a good video and get high marks
If you were away for a particular activity, you should state this on your blog. Make up for being away by writing more about some of the other tasks.
There will be a lot more to go on the blog this week
Saturday, 16 January 2010
MY GENERATION SESSION - FOOTAGE
MY GENERATION LONG SHOT 2 from cmdiploma on Vimeo.
L3 MUSIC VIDEO PROJECT 2010
EXERCISE FOOTAGE
MY GENERATION LONG SHOT 2
CAMERA 1 - TOM B
FOOTAGE FILMED:
CAMERA 1 (FIXED) TOM B
2X LONG SHOTS
2X MEDIUM SHOTS
2X CLOSE UPS
CAMERA 2a (HAND HELD) SVEN
CAMERA 2b (HAND HELD) ELLIOT
Friday, 15 January 2010
MY GENERATION SESSION - CREW LIST

PERFORMERS:
LEAD SINGER - MAX
LEAD GUITAR - ROB
BASS GUITAR - LIAM
DRUMS - LOUIS/JAHMAL
BACKING SINGERS - ANGELICA, EMMA, HANNAH & TILLY
TECHNICAL CREW
PRODUCTION DESIGNER - CHARNA
STILLS PHOTOGRAPHER - SOPHIE
CAMERA OPERATOR 1 (TRIPOD) - TOM B
CAMERA OPERATOR 2 (HAND-HELD) - SVEN
LIGHTING DIRECTOR - ELLIOT
MUSIC PLAYER OPERATOR - CHARNA
LYRIC SHEET / PRODUCTION ASSISTANT - CHRISTINA
DIRECTOR - ALI
EXECUTIVE PRODUCER - TOM H
Wednesday, 13 January 2010
The Music Video Ancillary Tasks Practise Session
The music video is worth 40 marks.
In addition, you will complete two further tasks, worth 10 marks each; these are: a digipak for the release of the album by the artist and a magazine advert for the digipak.
-------------------------------------------------------------------
Ancillary Tasks Practise Session
TRACK 1: 'Where You Go' - Au Revoir Simone
Christina | Yasmin
TRACK 2: 'La Nuit" - Robots in Disguise
Sven | Charna | Rob
TRACK 3: 'Glorious Day' - Amsterdam
Max | Louis | Angelica
TRACK 4: 'Save Your Wishes' - I Was A Cub Scout
Tom B | Emma | Sophie
TRACK 5: 'Paid to get excited' - Butch Walker
Jahmal | Hannah | Elliot
TRACK 6: 'Silence is golden' - Garbage
Ali | Liam
You will be given one of the above music tracks.
1. Briefly research the song and artist.
Embed the actual music video to your blog with links to the various artist websites.
Also post any logos or other images that might influence your design.
2. Using PHOTOSHOP and the TEMPLATES ON FLICKR (outside + inside) produce a promotional pack of a Digipak and magazine advert for the release of the song.
3. Use the Photoshop INTERNATIONAL A4 PAPER PRESET for the magazine advert.
4. You need to consider the GENRE, VISUAL STYLE and TARGET AUDIENCE for the promotion.
5. Upload screengrabs of the work in progress to your blog with discussion of your decisions.
6. Upload FINISHED digipak and magazine advert to your BLOG and FLICKR.
-------------------------------------------------------------------

The Digipak
A digipak is a 'special edition' of the album; it might include a second disk of extra tracks or a DVD of 'behind-the-scenes' material, a booklet or something else.
What you have to do is consider what you would want to release for your particular artist, given the target audience.
The digipak you produce needs to be at least four panes - in other words outside front and back and double spread inside.
It needs a design and it needs the other features you expect from a CD release:
★ Institutional info on record label
★ Artist / Band logo and image
★ Track-list
★ Sleeve notes
You need to plan carefully how it will relate to the video you have made to ensure a 'brand identity'.
-------------------------------------------------------------------

The Magazine Advert
Then the advert should be set up as it would appear in a magazine, probably a music magazine; for this you will need to research how CDs and digipaks are advertised in such magazines and consider the image, the layout, etc.
Again it needs you to be able to demonstrate consistency with the other elements and/or with the genre.
In addition, you will complete two further tasks, worth 10 marks each; these are: a digipak for the release of the album by the artist and a magazine advert for the digipak.
-------------------------------------------------------------------
Ancillary Tasks Practise Session
TRACK 1: 'Where You Go' - Au Revoir Simone
Christina | Yasmin
TRACK 2: 'La Nuit" - Robots in Disguise
Sven | Charna | Rob
TRACK 3: 'Glorious Day' - Amsterdam
Max | Louis | Angelica
TRACK 4: 'Save Your Wishes' - I Was A Cub Scout
Tom B | Emma | Sophie
TRACK 5: 'Paid to get excited' - Butch Walker
Jahmal | Hannah | Elliot
TRACK 6: 'Silence is golden' - Garbage
Ali | Liam
You will be given one of the above music tracks.
1. Briefly research the song and artist.
Embed the actual music video to your blog with links to the various artist websites.
Also post any logos or other images that might influence your design.
2. Using PHOTOSHOP and the TEMPLATES ON FLICKR (outside + inside) produce a promotional pack of a Digipak and magazine advert for the release of the song.
3. Use the Photoshop INTERNATIONAL A4 PAPER PRESET for the magazine advert.
4. You need to consider the GENRE, VISUAL STYLE and TARGET AUDIENCE for the promotion.
5. Upload screengrabs of the work in progress to your blog with discussion of your decisions.
6. Upload FINISHED digipak and magazine advert to your BLOG and FLICKR.
-------------------------------------------------------------------

The Digipak
A digipak is a 'special edition' of the album; it might include a second disk of extra tracks or a DVD of 'behind-the-scenes' material, a booklet or something else.
What you have to do is consider what you would want to release for your particular artist, given the target audience.
The digipak you produce needs to be at least four panes - in other words outside front and back and double spread inside.
It needs a design and it needs the other features you expect from a CD release:
★ Institutional info on record label
★ Artist / Band logo and image
★ Track-list
★ Sleeve notes
You need to plan carefully how it will relate to the video you have made to ensure a 'brand identity'.
-------------------------------------------------------------------

The Magazine Advert
Then the advert should be set up as it would appear in a magazine, probably a music magazine; for this you will need to research how CDs and digipaks are advertised in such magazines and consider the image, the layout, etc.
Again it needs you to be able to demonstrate consistency with the other elements and/or with the genre.
Tuesday, 12 January 2010
PROMO NEWS

Promo News has a regular source of information for those in the business of making music videos, or interested in the business of making music videos, or just interested in videos.
This site gives you access to current and more off-beat music video projects.
Monday, 11 January 2010
Tuesday morning task: previous student videos
Go to this playlist on youtube. Each pair will be allocated particular sets of videos to look at. Please ONLY look at those you are allocated as you will be required to report back on them.
Watch the videos you are allocated and choose examples which you would shortlist for any or all of the following categories:
Best band performance
Best male vocal
Best female vocal
Best use of location
Best camerawork
Best editing
Most innovative concept
Embed the ones you wish to nominate on your blog and write some brief notes on what impressed you about them. You don't have to find one for every category and you can nominate a video more than once.
Also choose one for the 'Wooden Spoon award' which you think is particularly poor and from which lessons could be learnt about what NOT to do.
In the second session, we will look at extracts from the videos you have shortlisted together and decide our 'winners'. At this stage you will be asked to explain your choices.
Watch the videos you are allocated and choose examples which you would shortlist for any or all of the following categories:
Best band performance
Best male vocal
Best female vocal
Best use of location
Best camerawork
Best editing
Most innovative concept
Embed the ones you wish to nominate on your blog and write some brief notes on what impressed you about them. You don't have to find one for every category and you can nominate a video more than once.
Also choose one for the 'Wooden Spoon award' which you think is particularly poor and from which lessons could be learnt about what NOT to do.
In the second session, we will look at extracts from the videos you have shortlisted together and decide our 'winners'. At this stage you will be asked to explain your choices.
SHAPES MUSIC VIDEO TASK SESSION

SHAPES MUSIC VIDEO TASK:
Produce an animated music video with shapes created in Photoshop.
1. Use the default shapes or download new shapes from http://myphotoshopbrushes.com/custom_shapes
2. Open Photoshop and save project as “shapes MASTER”
3. Select the Background layer in the layer palette.
Choose a colour for the background and fill it with the Paint Bucket Tool.
4. New Layer – click on the “New Layer” button at the base of the layer palette. Notice the layer is transparent – all the shapes have to be on a transparent layer.
5. Select the Shape Tool and create a new shape. Click on the colour in the layer palette to change it.
6. Create more shapes on new layers.
7. Isolate individual layer to export. Click on the layer palette’s “eyes” to switch off the other layers.
8. Main Menu > File > Save For Web & Devices. Preset > PNG-24 > click the “Transparency” box.
Click Save.
Create folder > “Shapes” > Name shape > Save
9. Save all shapes.
10. In Final Cut, import “Shapes” folder and edit the Photoshop shapes to the music track.
SHAPES SESSION DEMO from cmdiploma on Vimeo.
Sunday, 10 January 2010
More Than One Way - Kano helps to promote diplomas
Kano, a “grime” star, has produced a new song and video which the government is using to promote diplomas.
Students on creative and media diplomas helped to film the music video, while those on hair and beauty courses worked in make-up, and construction pupils helped to build the set.
Read the Times Online article here
Wednesday, 6 January 2010
Practice videos now online!

Please embed on your blog and do the task set for homework.
Make some points about how these exercises might help your later project, given some of the things you did and some of the 'golden rules' I suggested in the session.
Videos are here
Saturday, 2 January 2010
Music Video 2010
Over the next few weeks, you will undertake the A2 music video and print promo materials task.
You will be working in a group of 2 or 3 as selected by the teachers and you will make a package of materials for an artist/band from a selection provided by us. This task requires a highly professional approach and systematic record keeping throughout. you will be marked on your contribution to the work of the group.
Research and Planning 20 marks (teacher observation and evidence on the blog)
Construction 60 marks (your contribution to the products- video (40), digipack(10) and magazine ad(10))
Evaluation 20 marks (from a series of four questions related to the project as a whole)
The video MUST include lipsynch and a mixture of performance and other material.
You will go through a number of stages which must all be recorded and evidenced on your blog.
1. Preparatory exercises on Final Cut: cutting and ordering footage to music; adding effects and transitions; synching existing footage; shooting and editing a 'karaoke' video; shooting a video as a class
2. research work: looking at a range of music videos and analysing them; examining the strengths and weaknesses of old student work
3. Pitching for one of the selection of tracks provided; planning the video and producing an animatic; taking test and recce shots, making a moodboard and a timeline
4. Shooting and editing the video and producing a rough cut and final versions by the deadlines
5. giving feedback to other groups on their ideas, animatics and rough cuts and taking feedback on your own; acting upon it.
6. researching album covers and digipacks and magazine ads for releases and showing evidence of your research
7. planning and making the print products by the deadlines.
8. Evaluating your work using the framework questions and tasks in digital format.
Schedule:
Preparatory tasks (Jan 5-15)
Research work; set music choices, piching and early planning (Jan 18-22)
Planning, test shots, animatic, timeline, moodboard, draft print products (Jan 25-Feb 5)
Shooting (feb 8-12) NB we hope to use the Junction stage
Editing (Feb 22-26- rough cut due on 26th)
Final version of video complete Tue 9 mar; final print work Thur 11 march
Evaluation work Mar 12-19
You will be working in a group of 2 or 3 as selected by the teachers and you will make a package of materials for an artist/band from a selection provided by us. This task requires a highly professional approach and systematic record keeping throughout. you will be marked on your contribution to the work of the group.
Research and Planning 20 marks (teacher observation and evidence on the blog)
Construction 60 marks (your contribution to the products- video (40), digipack(10) and magazine ad(10))
Evaluation 20 marks (from a series of four questions related to the project as a whole)
The video MUST include lipsynch and a mixture of performance and other material.
You will go through a number of stages which must all be recorded and evidenced on your blog.
1. Preparatory exercises on Final Cut: cutting and ordering footage to music; adding effects and transitions; synching existing footage; shooting and editing a 'karaoke' video; shooting a video as a class
2. research work: looking at a range of music videos and analysing them; examining the strengths and weaknesses of old student work
3. Pitching for one of the selection of tracks provided; planning the video and producing an animatic; taking test and recce shots, making a moodboard and a timeline
4. Shooting and editing the video and producing a rough cut and final versions by the deadlines
5. giving feedback to other groups on their ideas, animatics and rough cuts and taking feedback on your own; acting upon it.
6. researching album covers and digipacks and magazine ads for releases and showing evidence of your research
7. planning and making the print products by the deadlines.
8. Evaluating your work using the framework questions and tasks in digital format.
Schedule:
Preparatory tasks (Jan 5-15)
Research work; set music choices, piching and early planning (Jan 18-22)
Planning, test shots, animatic, timeline, moodboard, draft print products (Jan 25-Feb 5)
Shooting (feb 8-12) NB we hope to use the Junction stage
Editing (Feb 22-26- rough cut due on 26th)
Final version of video complete Tue 9 mar; final print work Thur 11 march
Evaluation work Mar 12-19
Friday, 1 January 2010
Homework
Task 1: This week, you need to start the process by uploading your videos to youtube and embedding them on your blog.
Tuesday video 1
Tuesday lipsynch video
Friday video
for each video, you need to write about what you did for the task and what you think you learned from it. include any peer feedback comments.
Task 2: pick a music video you really like and embed a copy of it on the blog. Write about the features of it which you find interesting, such as camerawork, editing, performance, concept.
Work should all be complete by 9pm Sunday 10th Jan.
e-mail me if you have any problems
petefraser@me.com
Tuesday video 1
Tuesday lipsynch video
Friday video
for each video, you need to write about what you did for the task and what you think you learned from it. include any peer feedback comments.
Task 2: pick a music video you really like and embed a copy of it on the blog. Write about the features of it which you find interesting, such as camerawork, editing, performance, concept.
Work should all be complete by 9pm Sunday 10th Jan.
e-mail me if you have any problems
petefraser@me.com
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