In addition, you will complete two further tasks, worth 10 marks each; these are: a digipak for the release of the album by the artist and a magazine advert for the digipak.
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Ancillary Tasks Practise Session
TRACK 1: 'Where You Go' - Au Revoir Simone
Christina | Yasmin
TRACK 2: 'La Nuit" - Robots in Disguise
Sven | Charna | Rob
TRACK 3: 'Glorious Day' - Amsterdam
Max | Louis | Angelica
TRACK 4: 'Save Your Wishes' - I Was A Cub Scout
Tom B | Emma | Sophie
TRACK 5: 'Paid to get excited' - Butch Walker
Jahmal | Hannah | Elliot
TRACK 6: 'Silence is golden' - Garbage
Ali | Liam
You will be given one of the above music tracks.
1. Briefly research the song and artist.
Embed the actual music video to your blog with links to the various artist websites.
Also post any logos or other images that might influence your design.
2. Using PHOTOSHOP and the TEMPLATES ON FLICKR (outside + inside) produce a promotional pack of a Digipak and magazine advert for the release of the song.
3. Use the Photoshop INTERNATIONAL A4 PAPER PRESET for the magazine advert.
4. You need to consider the GENRE, VISUAL STYLE and TARGET AUDIENCE for the promotion.
5. Upload screengrabs of the work in progress to your blog with discussion of your decisions.
6. Upload FINISHED digipak and magazine advert to your BLOG and FLICKR.
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The Digipak
A digipak is a 'special edition' of the album; it might include a second disk of extra tracks or a DVD of 'behind-the-scenes' material, a booklet or something else.
What you have to do is consider what you would want to release for your particular artist, given the target audience.
The digipak you produce needs to be at least four panes - in other words outside front and back and double spread inside.
It needs a design and it needs the other features you expect from a CD release:
★ Institutional info on record label
★ Artist / Band logo and image
★ Track-list
★ Sleeve notes
You need to plan carefully how it will relate to the video you have made to ensure a 'brand identity'.
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The Magazine Advert
Then the advert should be set up as it would appear in a magazine, probably a music magazine; for this you will need to research how CDs and digipaks are advertised in such magazines and consider the image, the layout, etc.
Again it needs you to be able to demonstrate consistency with the other elements and/or with the genre.
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